US B2B Public Relations Success Tip #2: Run press events only if you’ve cured cancer.

Our experience running press events in the U.S. for small to midsized companies from the U.K. tells us that it’s just not possible to gather a meaningful sized group for your news unless it really is earth shattering.  It’s much better to make your spokesperson available for a media tour of a few days to a week in our top tier markets (New York, Boston, San Francisco) for in-person or phone interviews.  Everyone will be much happier.  You won’t have spent a fortune to rent a room, perform the recruitment drill, cater breakfast or lunch, etc., and you’ll still get the coverage you seek.  We won’t have to kill ourselves to fill a room that most likely won’t be filled.  And the journalists here, who are spread much more thinly than in the U.K. or Europe, will thank you for making your news easily available without a huge time commitment on their part.