U.S. B2B Public Relations Success Tip #1: U.S. customers needed for interviews.

It’s imperative to have U.S. customers available to speak with our media. We admire top tier U.K. companies to be sure, but our trade press journalists (and even most business press) are only interested in speaking with U.S. company executives who are using your product or service. Call us provincial, but that’s the way it is. On the plus side, if you provide journalists with one or two good case study candidates, there’s a high likelihood that you will get the feature coverage you are seeking.