Every once in a while, I poke around on other blogs to see who’s writing interesting things on transatlantic branding and marketing. Instead of keeping these treasures to myself, they’ll be posted when a good gaggle are collected. Enjoy!
The Big Chorizo is a well thought out and written blog on Spain and Spanish, written in English. A recent post, “Spain’s Global Brand Image,” offers useful insights about a country many Americans don’t pay as much attention to as they might. A strong economy, reasonably inexpensive cost of living and productive workforce make Spain an interesting location for transatlantic marketers looking for a source of supply or a market to serve.
Executive Travel is not really a blog, but a wiki published by American Express Publishing. It has an oldie but goodie on foreign trade that’s worth a revisit for US marketers seeking trading partners. Which country is our largest trading partner? Japan? China? The UK? Nope. It’s Canada. Check out this post… If you think that it might have changed over the past two years…WRONG! The US Census statistics as of February, 2007 have Canada keeping its lead comfortably. Interestingly to long-time readers of SwelledHead, the UK is sixth in trade with the US.
The Intelligence Summit has an interesting item from Economist Intelligence Unit on the enduring strength of transatlantic ties. The essential point of view is that economic ties are stronger than distaste for the Iraq war, and that post-Bush (and beginning even now as Washington is seen as less bullying) the strength of our ties, mutual interest and shared cultural history will keep western economies closely knit.
Happy Reading!
